Professor Turow's research focuses on digital cultural industries, especially at the intersection of the internet, marketing, and society, as well as studies on database marketing, media and privacy, digital out-of-home media, the process of innovation in the mass media, and the relationship between media and the medical system. A 2005 New York Times Magazine article referred to Turow as “probably the reigning academic expert on media fragmentation.” In 2010, the New York Times called him "the ranking wise man on some thorny new-media and marketing topics." In 2012, the TRUSTe internet privacy-management organization designated him a "privacy pioneer" for his research and writing on marketing and digital-privacy.
He has authored ten books, edited five, and written more than 150 articles on mass media industries. His most recent books are The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
(Yale, forthcoming in Fall 2016) and Media Today: Mass Communication in a Converging World
(Routledge, forthcoming in Fall 2016). Turow’s continuing national surveys of the American public on issues relating to marketing, new media, and society have received a great deal of attention in the popular press, as well as in the research community. He has written about media and advertising for the popular press, including American Demographics
magazine, The Washington Post
, The Boston Globe
, and The Los Angeles Times